Network Marketing Wealth

Building a Solid MLM Business

So many struggling MLM’ers are failing in this industry and it is not due to lack of effort. Most go their whole lives wishing for more out of life and never even make the attempt to better their situations. Everyone actually working to accomplish their dreams deserves to be applauded however I hate to see their efforts wasted.

A disturbing trend I have noticed is that individuals are getting involved with one opportunity after another whether it is an MLM, affiliate, referral etc… You have seen these people; you know the ones with one tweet after another promoting everything under the sun.

They then jump right into social networking with the single focused intent to promote (sell) anything and everything they can.

Mistake #1: Indiscriminately promoting anything and everything! You must first form a business plan and carefully chose what it is you are willing to promote. Your reputation is on the line.

In any business, but especially small business, you need to target one specific audience with laser precision. Determine what your niche is and focus all of your energy on that.

Successful marketers start by determining what is needed and then develop products and services to meet those needs. They don’t blanket the universe with random ads hoping someone will see it and buy.

This brings us to a related mistake. Whether it is on Myspace, Facebook, Twitter or anywhere else most people are using social networking sites for advertising and only advertising. Most “tweets” are 100% sales messages. Myspace group posts are all advertising messages. There aren’t even forum posts anymore!

Mistake #2: Forgetting to “network” on social networking sites. Your goal should be to position yourself as an adviser, be of service and genuinely connect with others if you are looking to build a strong MLM business.

Which brings us to our question…

Are You Looking to Make a Couple Sales or Build an MLM Business?

Its possible you can work your fingers to the bone and make a few sales in the process by tweeting your heart out, posting ads on Craigslist and so on… but then what? Once you stop…so does the meager sales you might have generated (if you were lucky).

Mistake #3: Jumping into social networking, PPC campaigns and any other advertising before you have built a business to promote. You must first build YOUR business before you promote anything and what you promote should fit into YOUR business plan.

Many “MLM Gurus” will feed you genius little insights into marketing principles. They will excite you with thoughts about attraction marketing. They will give you a piece of the puzzle here and there and then bait you into purchasing more.

Then once they teach you all this great stuff they say…now all you have to do is promote my product! What? How does that position you as a leader? It doesn’t.

Your job is to build your business. There is a valid role for affiliate marketing in your business plan but you really should be focused on establishing a solid business of your own. To do that you really should stop everything your doing until you have built a website of your own.

The life-blood of any online business is traffic. Not traffic to your prepackaged MLM site, referral sites, affiliate sites…but YOUR website. This is how you establish yourself as a legitimate presence on the web. Your “networking” sites should serve as feeder sites to YOUR website.

Your website can then feed your other sites. In this way you position yourself so the search engines deliver free traffic to you. (targeted traffic) At that point you can deliver your message, pre-sell your visitors and direct them through your sales funnel.

Okay…so how do you build your business so it generates ongoing free traffic for years to come giving you the ability to promote anything you want to YOUR visitors?

Make it your business to help others build their businesses! Content is the currency of the internet. Build a website that delivers quality content your target market will value and you are finally on the road to internet success.

To find out more swing by my site and Check out my page How to Start Your Own Business and find out how I went from knowing absolutely nothing to building The-MLM-Ninja.com and learning everything I needed to know to build a strong MLM business in the process.

To Your MLM Success,

Matthew “The Ninja” Szantyr
Online Business Consultant & MLM Success Coach
MLM Consulting, LLC
Webmaster: The MLM Ninja™

As an MLM Success Coach I am focused on helping Multi-level Marketers succeed in this highly competitive industry with the absolute lowest financial investment possible.

You Can Achieve MLM Success… The-MLM-Ninja.com Can Help!

Technorati Tags: building, Business, Solid

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by ShashiBellamkonda

Network Marketing Success — Find your Starving Crowd

Someone once said, “Build a better mousetrap and the world will beat a path to your door.”

Henry David Thoreau said this originally. Thoreau, a famous 19th Century American writer and philosopher, had zero experience in business and spent most of his adult life living alone in the woods next to a pond. Nonetheless, he was considered a very smart man and was something of a celebrity so everyone assumed he knew what he was talking about.

But let’s take a closer look at his most famous quote. Essentially, this means that if you come up with a terrific product, you’ll sell tons of it and become successful.

Many of us MLMers believe this is the key to network marketing success, and we run our businesses accordingly. We assume that because we have terrific products, a great company, and an award-winning compensation plan we can’t fail. Everyone should naturally want to jump right in, yes?

If people aren’t jumping in, we think we just have to give them better information about our products, company and compensation plan. This belief results in the constant quest to find the Perfect Presentation. Or for some MLMers, the quest for the Perfect Company.

Does it really work this way?

Let’s look more closely at the mousetrap idea. Back when Thoreau wrote his famous line, mice were a major problem, and effective mousetraps must have been in high demand.

Things are pretty different now. I live in the suburbs, and I haven’t seen a mouse in over fifteen years. Neither have any of my neighbors.

Not much of an opportunity for mousetrap inventors here, is there?

Maybe Thoreau’s quote should be amended to say “Build a better mousetrap, AND find a bunch of people with major mouse issues, and those particular mouse-infested individuals will beat a path to your door.” (Doesn’t quite roll off the tongue as easily, but it’s more accurate.)

This illustrates a critically important point: The more hungry some people are for your product or service, the more of it you will sell. A total no-brainer, right?

As someone said recently, if you want to sell a lot of hamburgers, find a starving crowd.

In the case of network marketing and your opportunity, who is your starving crowd?

Clearly not your Uncle Harold, or your neighbor Gladys, or the guy in the next cubicle at work. Or anyone else you’ve been harrassing unsuccessfully.

What about other “perfect candidates” – realtors, insurance salesmen, your PTA president? Go-getters with experience and huge circles of influence. Well it depends… are they looking for an opportunity? Chances are they’re perfectly content doing what they’re already doing – hardly what you’d call starving.

So who IS your starving crowd? Who IS desperately looking for an opportunity?

For an answer to these critical questions, take a look in the nearest mirror. The person looking back at you is a perfect example of your ideal prospect.

You know that, of course. You’ve probably often thought to yourself, Why can’t I find someone just like me? Someone who’s ready to take action? Someone who’s already got the vision of what network marketing can do for them? Someone who WANTS to do this?

Admit it – you’re pretty hungry yourself.

Jewels like you definitely exist – in plenty of cases currently unattached to any company. But if you keep putting all your time and energy into the duds, you’ll never find the real gems.

Here’s a suggestion: Stop chasing the wrong people. Leave your family and friends alone. Forget about the latest and greatest script that’s supposed to light a fire under your lukewarm prospects. It won’t work. Even if you manage to manipulate them into signing the application form, they’ll probably never do anything.

Instead, spend your time and energy finding new ways to reach your real target market – your starving crowd. People just like you who are desperate for network marketing success.

Would you like to learn how to connect to your “starving crowd” with new and more effective methods? Liz Monte writes on various topics of interest to MLMers, particularly how to achieve network marketing success using 21st Century real-world marketing strategies.

Technorati Tags: Crowd, find, marketing, network, Starving, Success

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Achieving Success and Making Money in Network Marketing

Building a Solid MLM Business

Network Marketing Success — Find your Starving Crowd

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Have You Mastered All Five Keys to Network Marketing Success?

Best Network Marketing Opportunity — Finding Your System

MLM Success: Secrets to Get Over the Fear of Talking to Strangers

Discover The 7 Things You Need For Your MLM Business Opportunity

MLM Success – How Bad Do you Want It?

You Are The Key To Network Marketing Success

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