The top network marketing companies are not always the best known. If you are considering getting into network marketing or MLM (multi-level marketing), don’t just go for the first opportunity that promises the earth. Here are 9 tips for evaluating your new business opportunity.

1. Avoid companies that ask you to pay a lot of money up front for marketing materials or products that you will not use. A feature of pyramid schemes is to ask you to pay simply to get a place in the matrix, without offering a genuine product or service. This is now illegal in most countries. Some companies try to get around the law by offering a low value product at a high cost. If it seems to you that nobody would pay the asking price for the product alone, then stay away.

2. Avoid plans that claim that you will make a lot of money through the expansion of your downline without you having to do any work. While it is true that you may earn something from several levels of your downline, a legitimate scheme does require you to do some work in sponsoring at least some of those people. You should also remember that the majority of people joining MLM programs drop out in less than 3 months without having sponsored anybody, so the idea of you recruiting 5 people who each recruit 5 people is simply not realistic. You will need good sponsoring skills and strong support from your company or upline to make any serious money from your downline.

3. Do your research on the company. How long has it been in business? If it is a start-up, who are the directors and have their other projects been successful?

4. Avoid ‘miracle products’ and remember that for every customer who says it cured their cancer, hair loss, etc, there may be 100 others who saw no benefit at all.

5. If the product seems genuine, does your local drugstore sell it or something like it? If so, is there a benefit for your customers in buying from you rather than their drugstore? And if the drugstore doesn’t sell it, why not?

6. If the product is something you could use yourself, ask if you can try it before making your decision. If not, ask if you can talk to people who have used the product to build up your understanding of its benefits. Most of us can only successfully sell something that we genuinely believe in.

7. Be cautious when you are shown testimonials from people who claim to earn huge sums through the plan. Even if true, those people may be founder members or have years of experience behind them. Realize that it would probably take you several years of hard work to get to their level.

8. Avoid paying or signing contracts at the first meeting. Insist on time to do your research and talk the matter over with your spouse, accountant, lawyer or someone you trust.

9. Remember that after you have found a company with a good product and a solid multi level marketing plan, some investment of time and money will be required to build a business even with the top network marketing companies.

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You should love your network marketing company and promote it as a leader in the industry.  You should make others aware of its integrity and passion for its distributors.  If you hold the management in high esteem, others will do the same. 

However, you cannot pretend here.  You must really hold these beliefs.  If you are not sincere, others will see it.  Be sure that you are involved with a company that you truly hold in high regard.  That is the only way to honestly proclaim how great your company is.

This is especially important in the recruiting process.  No one wants to join a company when the distributors are only mildly enthusiastic about it.  For instance, if you mention that there are a few problems, but no company is perfect, prospects may hesitate to join you. 

It IS true that no company is perfect, but I have found one that is darn close, and so have many of you.  Be sure to state that company management is quick to respond to any problems and gets them resolved as soon as possible.

Even though there is no perfect company or product, there are many that come about as close as you can get.  No one can really ask for more than that.  A company that cares about its customers and distributors will still be standing when the others collapse.

Those customers and distributors are not going anywhere as long as integrity is maintained.  They will stick with you until doomsday as long as they know that their best interests are at the heart of the matter. 

A good company will not hesitate to demonstrate its loyalty to its people.  It will continue to improve its products and services and make sure that needs are met.  It will never compromise the quality of what it offers. 

When this is the case, it is easy to love your company and promote it eagerly.  There is no need to pretend when you are given every reason to believe that your company is a true leader in the network marketing industry.

So, choose wisely before you join a company.  Make sure that you can honestly hold it in high regard.  Know from the very beginning that you will not regret your decision.  If you research thoroughly, you will know without a doubt.  Trust me; you will know.

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The best network marketing company for you is one that has several characteristics. Having said that not all companies in the network marketing industry can be the best. That doesn’t mean the rest are bad. It just means that to be the best for you a network marketing company must have the following 4 elements.

First of all the most important thing is the product. Sales and marketing of any business that achieves longevity must have a great product. In the mlm business the product must also be one you can not go to Wal-Mart or any discount store and buy for significantly less. If your product can be bought for less money you will have a problem keeping both your retail customers and your distributors buying it. This seems like common sense, but it is amazing how many people will get excited about making money and not really step back and consider what the product line is and how competition will affect it.

Next ask yourself if will you continue to use this product if you drop out from being a distributor. Buying a product only because you are in the business is bad business. With the 95% drop out rate in multi level marketing you can never maintain a steady business if the product is not one people have a need for outside of being a distributor. On the flip side the best network marketing company offers products that people can easily get and want even if they are not distributors.

When it comes to the recruiting side of your business the best company offers a pay plan that does not require a large downline to be in a profit mode. In affiliate marketing many companies offer residual income that only takes 3 paying members for your product to be free. The best company you can choose for your mlm business must allow people to quickly make money and continue to do so or product sales will decline and so will your downline.

Lastly can you get excited about joining the mlm company you are looking at. If you have a passions for what you do and what you sell it will come across to the people you talk to everyday. Since this will be your network marketing business you might as well make it be one that you like.

Combining a quality product, a unique product, a competitively priced product, and a product that does not require a large downline to be in a profit mode, will help you choose the best network marketing company for you.

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